Also Safe for Kids Logo

Free shipping! *Exclusions Apply

Why Consumers Love Our “Natural Products”

The growth and acceptance of natural products has never been stronger, and the natural skin/lip care category of the over the counter (OTC) market is charting as one of the highest. It’s important to understand how consumers view natural OTC medicines and why this trend toward “natural” is gaining so much strength.

The Blister Balm® brand offers consumers naturally medicated cold sore therapy products which are plant (jojoba) based (pronounced Ho-Ho-Ba), highly effective, affordable and 100% natural.

Pharmacist standing behind a pharmacy counter.

Consumers view lip care as a subcategory of skin care:

  • 72% of skin/lip care consumers agree that their lips and skin are just like any other organ.
  • 88% of skin/lip care consumers agree that the food they eat and topical skin/lip treatments can influence good overall health and wellbeing. 

Natural has already taken hold with consumers:

  • 50% of consumers report they are currently seeking products that claim to be all-natural or free of synthetic chemicals.
  • 33% of consumers indicate they would like to buy products with natural and chemical-free attributes.

Demand for natural is growing with younger consumers leading the charge:

  • 30% of all consumers report increasing their “natural” purchases in all categories last year.
  • The majority of those increasing their natural purchases skew toward female and younger individuals.

Market growth of natural medicines:

  • The U.S. market for natural OTC medicines has grown over 11% (1) per annum in recent years.
  • 46% of consumers have used natural OTC products, both for prevention and illness and to treat themselves when they are sick. (1)
  • In the U.S., natural beauty and personal care products are valued at $18 billion. (2)
  • In the natural space, needs are driven by functional medicine modalities, lifestyle diets, and plant-based science. (3)

Young woman with cold sore looking in circular mirror at home.

What is the consumer opportunity/advantage for Blister Balm Naturally Medicated Cold Sore Therapy products?

  • There are no other 100% natural, highly effective plant-based cold sore options in food, drug, or mass outlets.
  • Interest in understanding jojoba as a natural ingredient is growing; online searches for jojoba have steadily risen by 300% over the last 15 years. (4)
  • Innovation has lagged in the medicated lip care category, particularly for natural remedies. 

How does Blister Balm Naturally Medicated Cold Sore Therapy products create value for consumers?

Blister Balm is excited to be offering a uniquely effective, plant-based, naturally medicated cold sore therapy for the lip care segment of the natural skin care category. Blister Balm is the only 100% natural, highly effective and affordable remedy available for cold sores.

The key ingredient which makes Blister Balm products so effective is derived from natural jojoba oil and is composed of more than a dozen long chain natural jojoba alcohols.  A single long chain synthetic alcohol (docosanol) is used as the “active” ingredient in the leading brand, but this single alcohol is shown to be less effective in treating cold sores than the powerful array of natural jojoba alcohols used in Blister Balm products

For more information or to purchase Blister Balm Naturally Medicated Cold Sore Therapy products you can visit our website at: www.blisterbalm.com 

Or, to find organizations near you who offer Blister Balm products, use our store locator

Sources:
(1) https://www.klinegroup.com/how-well-do-you-understand-the-natural-consumer/
(2) http://www.trajectory4brands.com/2016/03/30/3-takeaways-from-2016-natural-products-expo-west/
(3) http://digitaledition.massmarketretailers.com/sept172018#&pageSet=12&contentItem=0
(4) https://trends.google.com/trends/